BSc (Hons) Psychology - Marketing

Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up. This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them. MDX Duai enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

Career Option

A BSc (Hons) in Psychology with a focus on Marketing can open up a variety of career paths that leverage your understanding of human behavior and marketing principles. Here’s a list of potential careers you can pursue with this degree: Market Research Analyst, Consumer Psychologist, Brand Manager, Marketing Manager, Social Media Manager, Advertising Executive, Digital Marketing Specialist, Product Manager, Content Marketing Manager, Public Relations Specialist, Sales Manager, Customer Insights Analyst, SEO Specialist, Media Planner.