Master of Science in Marketing

About

On the Marketing MSc you will be introduced to the most important analytical methods, tools, and key industry trends in the fields of marketing and communication and will be able to put the knowledge you acquire into practice immediately. This applies whether you are a professional currently working in the field and looking to gain a solid theoretical foundation to support and enhance your existing knowledge and experience, or if you are at the very beginning of your career and looking for invaluable experience working on real-life projects with the support of corporate experts. Successful graduates are able to manage the marketing activities of small, medium, or large enterprises on both the client and agency sides, designing and implementing complex marketing campaigns and providing significant added value to marketing departments of both international and domestic organisations.The broad range of specialisation options ensures that you will be able to focus on the area most relevant to your interests and career goals, so seize the opportunity and start to build your future at the cutting edge of marketing. The Marketing MSc contains specialised knowledge on a wide range of areas, including holistic marketing, modern methods of marketing research, business intelligence and data analysis, PR and strategic communication, service marketing, communication and brand strategy, and many more. Throughout your studies, you will be able to identify and specialise in your specific area of interest. The Marketing MSc at the Budapest University of Economics and Business has been designed as a continuation of the university’s Commerce and Marketing bachelor’s degree, the largest in Hungary. Our programme takes an innovative approach to the thesis and final examination system, moving away from traditional methods.

Career Path

Graduate careers include Marketing Manager, Brand Manager, Product Marketing Manager, Data-Driven Marketing Analyst, Market Research Analyst, Consumer Behavior Specialist, Campaign Strategist, Content Marketing Manager, Social Media Strategist, Digital Marketing Manager, SEO/SEM Specialist, Performance Marketing Analyst, Customer Experience Manager, CRM Strategist, Advertising Manager, Creative Director, Copywriter (Strategic/Brand Focus), Media Planner, Art Director (Marketing Campaigns), Brand Innovation Strategist, Go-to-Market Strategist, Marketing Consultant, Growth Marketing Advisor, B2B Marketing Lead, Global Marketing Manager, Marketing Transformation Lead, International Marketing Strategist, Strategic Partnerships Manager.