The Bachelor of Business Administration in e Business Management (BBAeBM) is a four year, 124 credit undergraduate degree that combines comprehensive business education with specialized study in digital transformation and technology enabled management. The program prepares students to apply, evaluate, and manage emerging technologies, including artificial intelligence, that are reshaping how businesses operate. Applied learning is a defining characteristic of the program, emphasized in activities that involve industry relevant software, case studies, analytics and database projects, digital workflow transformation, simulated ecommerce exercises, industry collaboration, and team based problem solving. In the final year, students demonstrate their integrated knowledge, practical skills, and employment readiness by completing a capstone course that comprises an applied research project and a professional portfolio.
Career Path
Graduate careers include E‑Business Manager, Digital Marketing Manager,Social Media Strategist, E‑Commerce Operations Manager, Business Development Executive, Product Manager Digital Platforms, Supply Chain & Logistics Coordinator, Customer Experience Manager, Data Analytics Specialist, IT Project Coordinator, Entrepreneur Online Business Startups, Researcher in Digital Commerce, Consultant Digital Transformation, Nonprofit Digital Programs Manager, Global Trade & E‑Business Analyst.
Students can work part time for up to 20 hours per week and full time during academic breaks. After graduation, students from an eligible Designated Learning Institution may apply for work permit up to three years, depending on the length of study and program eligibility.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Alexander College below;
1. WASSCE Certificate/A-Level
2. School Transcript
3. Passport
4. Recommendation Letter
5. CV
Alexander College will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
