Bachelor of Arts in Communication and Media Studies

The Communication and Media Studies BA will provide you with invaluable insight into the working of the media and the fundamentals of communication strategies, while also exploring the impact of these on corporate operations. During the programme, you will learn how to communicate effectively in any situation, confidently use digital communication tools, excel at content creation, and independently manage tasks related to campaign planning, and reputation and crisis management. If you are interested in both business and media, as well as the fields of PR and marketing, then our programme can help you to build your successful career as a radio, TV, or online journalist, a presenter, an event organiser, or a creative copywriter. Our practice-oriented training prepares students to enter the job market as communication professionals, spokespersons, digital content creators, social media managers, PR experts, or crisis communication consultants for domestic and multinational companies or state organisations. Business communication sits at the heart of what we do, but you will also have the opportunity to try your hand at content creation, reporting, interviewing, camera operation, and editing as part of the university’s media workshop. Upon completion of the programme, you will receive a degree certifying your qualification as a Communicator. In addition to general social science subjects, the Communication and Media Studies BA also covers key areas of business studies.

Career Path

Graduate careers News Reporter, Broadcast Journalist, Investigative Journalist, Editor (Print/Digital), News Producer, Photojournalist, Media Researcher, Public Relations Officer, Reputation Manager, Spokesperson, Crisis Communication Manager, Corporate Communications Specialist, Social Media Strategist, Influencer Marketing Manager, Digital Content Creator, Podcast Producer, YouTube Channel Manager, Production Assistant, Scriptwriter, Casting Coordinator, Media Planner, Talent Agent, Sound/Video Editor, Multimedia Storyteller, Internal Communications Coordinator, Advertising Executive, Brand Communication Strategist, Copywriter, Creative Director.