Master of Science in Marketing

About

The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts. By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.

Career Path

Graduate careers include Marketing officer, Brand Manager, Digital Marketing Strategist, Market Research Analyst, Advertising Manager, Content Marketing Specialist, Director of Marketing, Social Media Marketing Manager, Public Relations Manager, Product Marketing Manager, E-commerce Officer, Promotions, Data Analyst, Strategic Marketing Planner, SEO/SEM Specialist, Marketing Communications Executive, Media Buyer/Planner, Customer Relationship Manager.