Master of Science in International Marketing

About

The Master of Science in International Marketing Graduates of International Marketing are ready for work in sales and marketing departments of companies with an international presence. Taking into account the international nature of business relations, graduates also possess the necessary skills in language and intercultural management. Graduates are able to analyse, define and manage corporate processes in international environments since they understand the context of strategic management of decision-making in marketing, finance and logistics. The goal of the follow-on Master’s degree programme International Marketing is to provide a solid base for a future career of top managers in the international environment of industrial companies, consulting companies or companies providing industrial services. The wide scope of a company economist includes intermediate economics, international accounting standards, corporate finance management including aspects of international taxation, global supply chains as well as the negotiation and communication skills and an intermediate level in two world languages. Students can select a six-week internship as a part of the block of compulsory elective courses. Work placement is intended primarily for students coming from other universities so that they are able to gain the necessary work experience before completing their studies and thus have better employment opportunities in the Czech Republic and abroad.

Career Path

Graduate careers include International Marketing Manager, Global Brand Strategist, International Market Development Officer, Cross-Cultural Marketing Consultant, Global Product Manager, International Pricing Strategist, Consumer Insights Manager, Marketing Data Analyst, Global Market Research Analyst, Export Marketing Coordinator, Competitive Intelligence Specialist, Marketing Forecasting Analyst, International Business Development Manager, Digital Marketing Manager, Global SEO/SEM Strategist, CRM and Loyalty Program Manager, Social Media Marketing Lead (International Focus), E-Commerce Marketing Manager, Performance Marketing Analyst, International Advertising Manager, Content Marketing Director Public Relations Manager (Global Accounts), Brand Communication Strategist.