Bachelor of Arts - Digital Product Management

About

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this. Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management.

Career Path

Graduate career includes Product Manager, Digital Product Manager, Product Owner, Product Officer, VP of Product Management, Product Strategy Analyst, Business Model Designer, Innovation Consultant, Agile Project Manager, Design Thinking Facilitator, UX Researcher, Customer Experience (CX) Strategist, User Insight Analyst, Digital Workflow Designer, Inclusive Design Advisor, Market Analyst, SEO/SEM Specialist, Digital Marketing Manager, Product Marketing Manager, Data-Driven Product Analyst.