Bachelor of Business Administration - Marketing (Digital Marketing)

Our digital marketing degree offers students a strong foundation of experiential learning in this growing industry. Businesses across all sectors understand the need to utilize digital technologies to attract and retain customers. Therefore, well-prepared graduates are in demand for a growing number of careers in the job market. Students will learn best practices to solve real-world challenges and drive ROI within any organization. A major in Marketing with a concentration in Digital Marketing offers preparation for students interested in digital marketing analytics, social media, or website design careers to gain the necessary marketing skills they need to be successful.

Career Path

Students who earn a Digital Marketing degree can work in a variety of jobs, including: Digital marketing manager, Digital strategist, Director of web marketing, Ecommerce, Marketing analyst, Growth marketer, Internet marketing specialist, Marketing analyst, SEM specialist, SEO manager, Social media coordinator, Social media manager, Web marketing specialist.