Bachelor of Arts - Digital Product Management

About

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this. During your studies, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills.

Career Path

Graduate career includes Product Strategy Analyst, Business Model Designer, Innovation Consultant, Agile Project Manager, Design Thinking Facilitator, UX Researcher, Customer Experience (CX) Strategist, Digital Workflow Designer, User Insight Analyst, Inclusive Design Advisor, Market Analyst, Data-Driven Product Analyst, Digital Marketing Manager, Product Marketing Manager, SEO/SEM Specialist, Startup Founder, Freelance Product Consultant, Online Platform Creator, Product Strategy Coach, Digital Innovation Speaker.