Master of Business Administration (MBA) in Marketing Analytics

The Lally School of Management at RPI Leverage the power of data analytics, AI, and digital strategy to drive marketing decisions in a rapidly evolving business landscape with a STEM-designated MBA in Management with a concentration in Marketing Analytics. The STEM-designated MBA in Management with a concentration in Marketing Analytics combines marketing strategy with advanced analytics and AI-driven insights. This program prepares students for data-driven marketing leadership roles in digital marketing, brand strategy, consumer analytics, and business intelligence. This one-year program offers flexibility, allowing students to complete their degree in three consecutive semesters (fall, spring, summer or spring, summer, fall). Graduates of the MBA in Marketing Analytics will apply AI and big data analytics to develop marketing strategies. Learn to use marketing automation, customer segmentation, and performance metrics. Master the art of brand storytelling, market positioning, and audience engagement. In addition, the program features a non-paid consulting experience course (MGMT 6840 Practicum in Management) in which students apply their knowledge of technology and innovation to address real-world challenges faced by organizations. Individual faculty supervise teams of students who work with large companies, local agencies, and small business start-ups.

Career Path

Career path includes Marketing Data Analyst, Digital Marketing Analyst, Customer Insights Analyst, Social Media Analytics Manager, Marketing Intelligence Specialist, Consumer Behavior Analyst, Brand Analytics Consultant, CRM Data Analyst, Web Analytics Specialist, Campaign Performance Analyst, Pricing Strategy Analyst, Marketing Strategy Manager, Growth Marketing Analyst, Conversion Rate Optimization (CRO) Specialist, Market Segmentation Analyst, Product Marketing Analyst, Competitive Intelligence Analyst, Data Visualization Specialist (Marketing Metrics), SQL/Python Marketing Analyst, Marketing ROI Analyst, AI/ML Marketing Strategist, Martech Integration Specialist, Chief Marketing Technologist, Performance Marketing Manager, Marketing Analytics Consultant, Marketing Operations Lead, Marketing Innovation Strategist.