Master of Business Administration - Digital and Strategic Marketing (STEM)

About

This concentration introduces students to topics such as marketing strategy, development, research, and consumer behavior. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make data-driven decisions. At Westcliff University, you will: Analyze, synthesize, and present case studies using evidence-based decision making. Work in cooperative groups with diverse teams solving comprehensive problems. Understand and use management principles to solve complex business problems. Develop your ability to think critically and problem-solve creatively. Receive education through online and on-campus formats to suit your schedule.

Career Path

Graduate careers include Digital Marketing Manager, SEO Specialist/SEO Manager, Social Media Marketing Manager, Content Marketing Manager, Performance Marketing Manager (PPC Specialist), Email Marketing & Automation Specialist, Digital Marketing Analyst (Data Analytics Specialist), E-commerce Marketing Manager, Growth Marketing Manager (Growth Hacker), Digital Marketing Consultant / Strategist, Brand Manager, Marketing Automation Manager, Influencer Marketing Manager, Web Analytics Manager.