Bachelor of Commerce in Marketing

The Bachelor of Commerce (Marketing) program is designed to provide students with a strong foundation in marketing principles, consumer behavior, and business strategy. This degree equips students with the skills necessary to analyze market trends, develop marketing campaigns, and manage brand positioning in various industries. Students will study key areas such as digital marketing, branding, advertising, global marketing, and market research. The program also emphasizes practical applications, allowing students to engage in case studies, internships, and real-world marketing projects. The University follows professional trends in industry closely and develops elective areas that reflect the best professional standards in specific fields. Although students cannot earn a formal credential by completing an elective area, it can be a great way to shape their degree.

Career Path

Graduate pursue careers in the following professions as Marketing Manager, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Advertising Executive, Sales Manager, Product Manager, Public Relations Officer, Social Media Manager, Business Development Executive, Marketing Consultant, E-commerce Manager, Event Marketing Specialist, SEO Specialist, Content Marketing Manager, Public Relations Specialist, Customer Experience Manager, Media Planner.