The Bachelor of Commerce (Marketing) program is designed to provide students with a strong foundation in marketing principles, consumer behavior, and business strategy. This degree equips students with the skills necessary to analyze market trends, develop marketing campaigns, and manage brand positioning in various industries. Students will study key areas such as digital marketing, branding, advertising, global marketing, and market research. The program also emphasizes practical applications, allowing students to engage in case studies, internships, and real world marketing projects. The University follows professional trends in industry closely and develops elective areas that reflect the best professional standards in specific fields. Although students cannot earn a formal credential by completing an elective area, it can be a great way to shape their degree.
Career Path
Graduate pursue careers in the following professions as Marketing Manager, Public Relations Specialist, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Advertising Executive, Sales Manager, Product Manager, Public Relations Officer, Social Media Manager, Business Development Executive, Marketing Consultant, E commerce Manager, Event Marketing Specialist, SEO Specialist, Content Marketing Manager, Customer Experience Manager, Media Planner.
Students can work part time for up to 20 hours per week and full time during academic breaks. After graduation, students from an eligible Designated Learning Institution may apply for work permit up to three years, depending on the length of study and program eligibility.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to University Canada West below;
1. WASSCE Certificate/A-Level
2. School Transcript
3. Passport
4. Recommendation Letter
5. CV
University Canada West will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
