Master of Arts - Marketing Management

About

At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication. As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening. Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills.

Career Path

Graduate career includes Strategic Marketing, Online Marketing / Digital Marketing, Brand Management, Performance Marketing, E-Commerce, Product Management, Key Account Management, Marketing and Communication Consulting, Retail Management, Sales Management, Market Research, PR Consulting, Customer Relationship Management, Brand Strategist, Social Media Manager, Community Manager, Public Relations Coordinator, Content Marketing Specialist, Logistics Manager, E-commerce Manager, Franchise Owner.