BA Business Administration in Marketing provides a solid foundation in both business management and marketing. This allows you to experience a range of disciplines and choose your career path as you progress. You'll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, you'll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills. You’ll cover core marketing practices like branding, buyer behaviour and communications as well as the latest trends in digital, social and virtual marketing. Our degree combines real world application with strategic management and marketing skills, covering finance, leadership, consumer psychology, and digital communication.
Career Path
Graduate career path includes Marketing Coordinator, Brand Manager, Advertising Account Executive, Market Research Analyst, Sales and Marketing Executive, Digital Marketing Specialist, Content Marketing Strategist, Social Media Manager, Public Relations Specialist, Customer Relationship Manager, Advertising Media Planner, Product Marketing Associate, Retail Marketing Manager, Event Marketing Coordinator, E commerce Marketing Manager, Marketing Data Analyst, Corporate Communications Specialist.
Post Study Work Visa availability – YES
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Huston-Tillotson University below
1. WASSCE Certificate/A-Level (GPA 3)
2. School Transcript
3. Passport
4. Recommendation Letter
5. CV
6. Bank Statement
Huston-Tillotson University will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
