Bachelor of Arts in Communication

About

Messages matter, and the Bachelor of Arts in Communication program at Saint Louis University teaches students to design, deliver and analyze messages so students can influence, connect and inform. In a world where information is plentiful, technology changes rapidly and globalization connects cultures, studying communication gives students the flexibility to adapt and the skills to succeed in their academic, professional and personal lives. The Department of Communication at SLU integrates the study of human communication, media and strategic communication in innovative ways to prepare students for careers in journalism and media; advertising; public relations; and corporate, government and nonprofit settings. Students develop skills to be culturally competent and ethically responsible communicators in their fields. At SLU, communication students learn to create, engage and think critically. Our multimedia resources offer students the opportunity to explore the latest communication technologies. Faculty members help students become lifelong learners of technology, able to adapt to inevitable change and think critically about the social implications of technological changes. Across concentrations, Students in the program choose one of three concentrations: Communication Studies, Integrated Strategic Communication, and Journalism and Media Studies. Depending upon the classes they take, students also have opportunities to work with community organizations to develop solutions for communication-based problems, create social media plans, develop integrated communication campaigns, engage in strategic planning and create a variety of print and digital materials for community organizations. Graduates will be able to create oral, written and digital messages relevant to the audience, purpose and context. Graduates will be able to demonstrate cultural communication competence. Graduates will be able to apply ethical communication principles and practices. Graduates will be able to engage in communication research. Graduates will be able to critically analyze messages. Graduates will be able to apply communication theory. 

Career Path  

Graduate career path includes Journalist, News Reporter, Broadcast Producer, Podcast Producer, Television Anchor Assistant, Investigative Journalism Assistant, Radio Host , Media Correspondent, Public Relations Specialist, Corporate Communications Coordinator, Marketing Communications Specialist, Advertising Account Executive, Brand Strategist, Social Media Manager, Content Creator, Organizational Development Specialist, Human Resources Communications Specialist, Corporate Trainer, Customer Relations Manager, Internal Communications Coordinator, Corporate Social Responsibility Specialist, Business Development Associate, Crisis Communications Specialist, Legislative Aide (Communications Focus), Scientific Journal Editorial Assistant (Communication), Academic Advisor (Communication Focus), Research Assistant (Media/Communication), Teaching Assistant (Communication Studies), Digital Media Analyst, Political Communication Analyst, Communication Technology Specialist, User Experience (UX) Researcher, Health Communication Specialist.