Bachelor of Science in Business Administration and Management

About

The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behaviour, sales organisation, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as managing the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations. If you enjoy creative tasks and are interested in consumer trends and solving business challenges, then come and discover the exciting world of commerce and marketing at the Budapest University of Economics and Business. The programme is practice-oriented, complemented by thorough and advanced training in economics, market analysis, and business fundamentals, equipping you with the knowledge to conduct comprehensive evaluations of businesses and institutions, and plan and manage specific processes within the fields of commerce, marketing, and logistics. Upon completing the programme, you will receive a degree certifying your qualification as an Economist in Commerce and Marketing. On the Commerce and Marketing BSc you will acquire specialised knowledge on the latest digital marketing tools, the most up-to-date sales and commercial techniques, various commercial platforms, and advanced logistics systems.

Career Path

Graduate careers include Marketing Manager, Brand Strategist, Product Marketing Specialist, Advertising Executive, Market Research Analyst, Campaign Manager, Content Marketing Strategist, Account Manager. Sales Executive, Business Development Manager, Retail Manager, Territory Sales Manager, Supply Chain Coordinator, Commercial Analyst, Trade Compliance Officer, Procurement Specialist, Consumer Behavior Analyst, Key Account Executive, Export / Import Manager, Merchandising Manager, Pricing Analyst, Social Media Manager, E-commerce Operations Manager, Data Analyst (Marketing Focus), CRM Analyst, Inside Sales Representative.