MSc Digital Marketing & Analytics

The MSc Digital Marketing & Analytics programme is offered in Full-time (lasting 1 year) and Part-time (2 years) study modes and will consist of six compulsory modules, two optional modules and a research project. Compulsory core taught modules and other optional modules are worth 15 credits each and taught over a term, with the final research project carrying 60 credits.The programme seeks to deliver digital marketing knowledge with both a local and global market outlook, taking into consideration diversity, equity, inclusion (DE&I), ethics and sustainability, and how to respond to digital disruption, against a backdrop of the ever-increasing importance data. The Master of Science in Digital Marketing and Analytics is an innovative programme with an integrated delivery from end‐to‐end covering a wide range of digital marketing topics. The programme aims to develop learners' knowledge of the theory and practice of digital marketing and analytics necessary for them to perform at the postgraduate level and secure employment in the areas of digital marketing in a broad range of commercial, industrial and public sector environments. Successful graduates will possess an in-depth knowledge of the theoretical and practical aspects of digital marketing and analytics.

Career Option

We equip graduates with the knowledge and skills required to pursue a career in marketing in roles such as: Digital Marketing, Digital Analytics, Entrepreneurship, Content Marketing, Social Media Executive, Paid Media Executive. Allowing students to pursue a career in many different industries: Starting your own business. Joining a small start-up or a family business to handle the marketing. Wanting to set up your digital marketing consultancy.