The MSc in Brand & Marketing Management at ICN Business School is a Master’s level degree dedicated to brand management and marketing strategy. Students develop skills in strategic marketing, communication and brand management. The teaching approach combines case studies, projects and interactions with industry professionals. The program is based on a teaching approach combining academic learning and professional application. The programme enables students to master the fundamentals of brand strategy, from market analysis to the definition of a differentiated positioning. They learn to build strong brand platforms, manage brand identity and values, and develop coherent growth strategies in competitive markets. Particular attention is given to brand lifecycle management, adaptation to international contexts, and alignment with consumer expectations.
Career Path
Graduate career path includes Brand Manager, Marketing Director, Digital Marketing Strategist, Advertising Campaign Manager, Consumer Insights Analyst, Customer Experience, Global Product Manager, Luxury Brand Specialist, Public Relations Director, Social Media Marketing Manager, Innovation & Brand Consultant, Retail Marketing Director, Event Marketing Manager, Sponsorship & Partnership Manager.
International Students can work part time for up to 20 hours per week and full time during academic breaks. Graduates from a German university can stay in Germany for up to 18 months with a job.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to ICN Business School below;
1. Bachelor Degree and Transcript
2. Passport
3. Recommendation Letter
4. English Language Proficiency Letter
5. WASSCE/ A-Level Certificate
6. Statement of Purpose
7. CV
ICN Business School will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
